Read e-book online A View from Beneath the Dancing Elephant: Rediscovering PDF

By Peter E. Greulich,David Kassin Fried

ISBN-10: 0983373469

ISBN-13: 9780983373469

Many IBMers see Louis V. Gerstner because the savior in their company—indeed, Gerstner sees himself that means. Who Says Elephants Can’t Dance? expresses this attitude relatively good. What Gerstner by no means learned is that a lot of his good fortune got here from by chance tapping into an eighty-year-old tradition that he by no means understood. IBM’s founders, the Watsons, created this tradition within the 1910s, after which codified it within the Fifties with the construction of 3 simple ideals: admire, carrier and Excellence.

But today’s IBM has misplaced its tradition, its structure and its means. absolutely a century-old company is greater than its founding phrases; yet nice leaders don't search to abolish a people’s structure, particularly they search a go back to its unique intent.

This ebook captures how that vary occurred—a view from underneath the dancing elephant.

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A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution by Peter E. Greulich,David Kassin Fried

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